Head of Growth

Location: Europe

Salary: $100K - $150K

About the company: Our client builds security software that protects crypto users from scams, phishing attacks and malicious transactions. Its browser extension identifies and blocks threats before users interact with malicious websites or transactions, and also protects against address poisoning and other common crypto attacks.

The company was founded by cybersecurity specialists with extensive experience in offensive security and has an established six-figure user base, with a focus on expanding its reach to more active crypto users. The role: We’re hiring a Head of Growth to lead user acquisition and growth. You’ll work directly with the founders and take responsibility for growing the consumer user base, increasing retention and attracting users who generate meaningful trading activity.

You’ll develop the growth strategy, establish new distribution channels and decide where to focus resources. The main objective is to acquire and retain high value crypto users, not simply increase installs or signups. This is an opportunity to build and lead the growth function, with direct responsibility for its results.

We’re looking for someone with a proven record of growing consumer products, strong knowledge of the crypto ecosystem and the ability to build and execute a growth strategy independently. What you will do: Own user growth and retention: Take responsibility for acquisition, activation and 30 day retention, with clear metrics around acquisition costs, retained users and revenue.

Identify valuable user segments: Understand which crypto audiences, trading behaviours and geographic markets offer the greatest commercial opportunity. Prioritise users based on long term value, not just acquisition volume. Build distribution partnerships: Establish relationships with wallets, exchanges, DeFi protocols, NFT platforms and other crypto products to drive recommendations, integrations and distribution.

Lead KOL and community growth: Work with trusted crypto influencers, communities and industry partners to reach relevant audiences. Develop timely campaigns around security incidents and emerging threats. Develop referral and viral growth: Work with engineering to introduce referral incentives, product sharing features and opportunities for users to share the security value the product provides.

Test and scale acquisition channels: Experiment with search, sponsored newsletters, content, community distribution and browser extension store optimisation. Measure performance, stop what isn’t working and invest further in channels that deliver results. Own growth reporting and commercial outcomes: Track the full journey from installation through activation, retention and trading activity.

Use that data to improve acquisition efficiency and demonstrate the impact of growth initiatives. Work directly with the founders: Set priorities, establish targets, develop the growth strategy and take responsibility for execution. Who we’re looking for: Proven B2C growth experience: You’ve personally helped scale a consumer product and can demonstrate measurable growth in users, activation, retention or revenue.

You’ve owned meaningful acquisition initiatives and can explain your contribution, the starting point and the results. Experience growing a product from hundreds of thousands to millions of users is particularly relevant. Deep crypto knowledge and industry relationships: You’re genuinely crypto native, with a strong understanding of DeFi, wallets, exchanges, trading behaviour and crypto communities.

You know how to reach different types of crypto users and ideally have existing relationships with protocols, KOLs, communities or distribution partners. Successful growth beyond paid advertising: You’ve generated measurable user growth through partnerships, referrals, communities, influencers, organic distribution or similar channels.

You understand how to acquire users in markets where traditional advertising is restricted, expensive or less effective. Strong understanding of acquisition, retention and revenue: You can assess the commercial value of different user segments and understand how acquisition costs, activation, retention and user activity affect revenue.

You’ve used data to improve performance and can distinguish sustainable growth from acquisition numbers that don’t translate into meaningful usage. Ability to build and execute a growth strategy independently: You’ve owned growth initiatives from planning through execution, tested different approaches and made decisions based on results.

You’re comfortable building processes, setting targets and taking responsibility for performance without an established marketing function. Why join: The company has built a crypto security product with a six-figure user base and a revenue model linked to DeFi trading activity, without spending on traditional marketing.

There are significant opportunities to expand through new channels and partnerships. You’ll own the growth strategy, from identifying valuable user segments to building acquisition channels, developing partnerships and improving retention. You’ll work directly with the founders and have the freedom to test ideas, make decisions and measure their impact.

Beyond growth, you’ll be helping bring a product that protects users from scams, phishing and malicious transactions to a much wider audience.